SINGAPORE - Starhub has doubled its rebate to $600 in its latest bid to win back football fan subscribers, even as it prepares to make a loss through this move.
The rebate will be enjoyed by all of the telco's TV customers who choose to catch the English Premier League (EPL) cross-carried on its set-top box.
It offers $30 off every month for up to 20 months - meaning those whose monthly bills are less than $30 will not have to pay StarHub a cent during this period.
The separate payment of $59.90 for EPL goes straight to SingTel, since it holds the rights to the popular league on cable TV here.
But the green camp believes it is worth it.
"While we will be absorbing a loss for this rebate to benefit customers, we believe the loss will not materially impact our overall financials," StarHub's head of home solutions Lin Shu Fen told The Straits Times.
"We feel it is important to show a sincere gesture of appreciation to our customers who support StarHub."
Funding for this rebate will come from a cross-carriage fee that StarHub will get from its red rival.