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Hey, big spenders

Free-spending 'Phoenix' generation seen as both saviours and anti-heroes. -ST

Sat, May 02, 2009
The Straits Times

By Grace Ng, China Correspondent

BEIJING: Ms Liu Zhimo is doing her part, however small, to help China's economy get through its worst slump in more than a decade.

The stylish real estate management professional has come up with her very own economic stimulus package: She spends every cent and more of her 4,000 yuan (S$880) monthly salary in Beijing's shopping malls.

Ms Liu is part of the so-called Phoenix generation, the label for more than 300 million consumers aged 16 to 30 who wield some US$135 billion (S$202 billion) worth of spending power, according to consultancy Pearl Research.

 

 

 

 

 


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