The concept of lemonade stands is perhaps one that harks back to happier memories, of one's youthful summer spent squeezing lemons to create lemonade, the icy delight that's sure to beat the sweltering heat.
For many kids, lemonade stands also serve as their first foray into entrepreneurship, learning lessons about profit, operating costs, the value of hard work, as well as meeting new people.
But for one 9-year-old boy from Monroe, North Carolina, willing patrons weren't the only ones he encountered while selling lemonade.
On Aug 4, 9-year-old Mark David was robbed at gunpoint while manning his lemonade stand. According to WSOC-TV on Aug 6, the robber pointed the weapon at Mark's stomach. He then stole the boy's cash box that contained his earnings, all amounting to less than US$20 (S$27.37).
"In today's world, people are very bold," Tony Underwood, Union County Sheriff's Office spokesman, was quoted as saying. "Criminals are very bold. This is a new low."
The police were able to recover the cash box nearby, already empty of its contents. They, too, discovered a camouflage hat and a weapon - a black BB gun - that they understood belonged to the suspect.
Authorities have since turned to neighbours to ask them to check their surveillance cameras for clues. But so far, they still do not have a thorough description of the robber.
But if some may think that the robbery was a discouragement cruel enough to keep Mark off the streets, neighbours have said otherwise.
The following day, Mark relocated to the community pool and was back at selling his lemonade.
Photojournalist Corey Gensler (@CoreyWSOC9), took to his Twitter last August 7 to share a picture he had taken of young Mark posing beside his lemonade stand, wearing a beret and smiling.
"This is 9-year-old Mark David…" wrote Gensler. "He runs a mowing business and a lemonade stand in Union Co."